Why Cash Discounting?

Why Cash Discounting?


 

Credit card processing fees eating into your hard-earned profits? 

We get it! This is the solution you've been searching for! 


Introducing Heartland’s 

Cash Discounting Program

 

paired with quick and simple setup by your trusted partner POS Specialists.


 

You offset processing costs; guests save money. That's a win-win!

     

  Do I need to offer a Cash Discount Program? 

Of course you don’t have to offer a cash discount, but many merchants and their patrons are asking for solutions that help offset the financial impact due to economic conditions and an increase in prices/inflation.

Cash discount (vs surcharge) is the preferred solution, because there are fewer regulations, and it is seen as a positive incentive to customers.

  What is Cash Discounting? 

Cash Discounting allows you to pass the cost of credit card processing to your guests while offering them a significant discount when they pay with cash.

  Why Cash Discounting?

Cash Discounting not only helps you recoup processing fees but also encourages customers to choose cash payments, ultimately increasing your bottom line and saving them money. 

Surcharges are not in compliance with Visa/MasterCard/Amex rules. Card companies are starting to pay attention and are cracking down, with large fines.

  What does it look like?

As promised, simple! Guest receipts and POS all print and display “dual pricing”. 

Regular price and cash price. If a guest chooses to pay in cash, the discounted cash price is automatically applied.

 
 



Step by Step: 
  1. Finish Heartland merchant account paperwork.
  2. Raise prices on all printed materials, menu displays, POS, delivery services..... by at least the percentage of the new cash discounting processing fee. 
  3. Your POS support team can help with adjusting prices in Heartland Restaurant POS and integrated services like Doordash. 





Credit Card fees will be taken automatically from your deposit daily.
So no bill for credit card fees at the end of the month. :-)

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