Genius menu boards use a handful of building blocks. Once you know these, everything else in the Genius Portal makes sense. All of these live in the Genius Portal under the 4-dot menu > Digital Menu Board.
| Term | What it means |
|---|---|
| Display schema | The physical setup of your screens: how many displays, and whether each one is landscape or portrait. Example: three landscape screens over the counter. |
| Content design | One screen of content: images, video, text and live prices placed on a canvas. |
| Daypart | A slice of the business day, such as Breakfast, Lunch or Dinner. |
| Schedule | Which daypart starts at what time on each day of the week. |
| Content layout | A display schema with a content design assigned to every screen for every daypart. This is what gets sent to a store. |
| Deployment | Sending a content layout to one or more sites, now or at a set date and time. |
| Takeover | Content that temporarily plays over your menu, on a timer or when an order starts, is paid or is cancelled. Great for promotions. |
| Share code | A five-digit code that links a TV to a site. It is valid for 24 hours and can be refreshed any time. |
| Display sleep | Times the screens turn themselves off, usually 15 minutes after close until 15 minutes before open. |
| Business attributes | Site-level settings, such as whether a store offers a gluten-free menu, that can switch content on or off. |
| Product pricing component | A price on a design that is linked to a menu item, so it updates from Genius instead of being typed in. |